City in Pink


Video by Cara Paulan for the 2011 Pink Honor Roll members.


New York Lights Up in Pink to Support Those Affected by Breast Cancer

New York City is turning pink to honor those affected by breast cancer and kick off the 2012 Komen Greater New York City Race for the Cure®. Twenty-seven structures are illuminated during the week-long celebration, which began with an invitation-only reception on Wednesday, September 5, 2012 at Four at YOTEL. In addition, 14 websites are lit up in pink for Virtual City in Pink.

“Starting September 5th, New York City’s skyline is honoring those who have survived breast cancer as well as saluting the memory of those who have lost their battle with the disease. We have been doing this for the last 18 years during Komen Greater NYC Race for the Cure week in New York City,” said Vern Calhoun, Komen Greater NYC Acting Executive Director. “Our City in Pink participants — real and virtual — are all helping to spread the word about breast cancer awareness and the importance of the Race”

Reception attendees were able to bid on silent auction items ranging from jewelry to sports memorabilia. They stood on line to learn about breast health at the Komen Greater NYC spin wheel (winning prizes for correct answers) and visited the table of Zeta Tau Alpha women’s fraternity – founding sponsor of the Komen Race for the Cure Survivor Program. They could also visit the table of Giving House, an organization of top real estate professionals and firms who donate 15 percent of their commissions to nonprofits and important charitable causes.

Guests received a special gift from Ford and could also take advantage of hand massages and manicures from Guerlain Spa. Cocktails were courtesy of Figenza and Scoops with desserts provided by Devonee Banchi, Confections by Kristin and William Greenberg Desserts. DJ Uri Dalal mixed the evening’s music.

The evening’s program was hosted by Kristine Johnson, co-anchor of CBS 2 News at 5 and 11. At the start of the program, Vern Calhoun reminded the crowd about the need to register and raise money for the Race so that the Affiliate can continue underwriting breast health programs for uninsured, underinsured and at-risk New Yorkers. Althaneia Peña, breast cancer survivor and client of The Family Center – a Komen grantee – spoke about how the Center helped her through her breast cancer journey. Vern Calhoun presented Ken Levinson —a volunteer photographer for Komen Greater NYC for 22 years – with the Volunteer of the Year Award.

The evening will also pay tribute to Komen Greater NYC’s Pink Honor Roll – the top 125 fundraisers and top five team captains from the 2011 Race.

Structures participating in City in Pink include

Structures participating in City in Pink include:

  • 16 Handles (six locations)
  • “21” Club
  • 111 Eighth Avenue
  • 601 Lexington Avenue
  • 731 Lexington Avenue/The Bloomberg Tower
  • Crate & Barrel @ The Cable Building (611 Broadway)
  • Duane Reade Jumbotron – 52 East 14th Street
  • Duane Reade Jumbotron – 1627 Broadway
  • Hotel Gansevoort – 18 Ninth Avenue
  • Hotel Gansevoort – 420 Park Avenue South
  • IAC Headquarters – 555 West 18th Street
  • Intrepid Sea, Air & Space Museum Complex
  • JFK Airport and Control Tower
  • JPMorgan Chase – 270 Park Avenue
  • Lenscrafters 2742 – 510 Sixth Avenue
  • Macy’s Herald Square Jumbotron
  • Modell’s Sporting Goods (multiple locations)
  • Museum of Sex
  • New Balance – 150 Fifth Avenue
  • New York Stock Exchange
  • Niketown New York
  • One Irving Place Condominium
  • Paragon Sports
  • Time Warner Center (The Atrium)
  • Walgreens Times Square Spectacular
  • The Woolworth Building

Virtual City in Pink websites include: