City in Pink

 Empire State Building

City in Pink - Empire State Building

City in Pink illuminated the skyline in pink from Manhattan to Brooklyn to raise New Yorkers’ awareness of the need to “run breast cancer out of town” and celebrate the start of Komen New York City Race for the CureŽ Week.

This year 28 structures lit up the night in pink, including:

  • 21 Club
  • Citigroup Center
  • Coldwater Creek stores
  • Coney Island Cyclone Roller Coaster, Inc
  • Deno’s Wonder Wheel
  • Duane Reade 1627 Broadway Jumbotron
  • Empire State Building
  • HIP Health Plan of New York
  • Hotel Gansevoort
  • Hotel Thirty Thirty
  • Jeffrey New York
  • JPMorgan Chase HQ, 270 Park Avenue
  • Lester’s of New York
  • Lincoln Center for the Performing Arts
  • Madison Square Garden
  • Macy’s Herald Square Jumbotron
  • Marc Condominiums
  • Marmi
  • NBA Store
  • Olive and Bette’s
  • One Union Square East Condo
  • Paragon Sports
  • Samsung Experience
  • Samsung Times Square Billboard
  • Time Warner Center
  • Tribbles Home & Garden
  • WiNK
  • Woolworth Building

Komen Greater New York City also introduced a new initiative — the Virtual City in Pink. Three websites went pink as part of the celebration. Participants included www.1010WINS.com, www.1067litefm.com and www.cbsnewyork.com.

The kickoff ceremony and VIP reception took place on September 10th at the fantastic and all pink -- Samsung Experience in the Time Warner Center. The event was hosted by Komen Greater NYC Board member and CBS2 anchor Maurice Dubois. The evening’s speakers included First Lady of the State of New York Michelle Paige Paterson and actress, singer and PiNKiTUDE spokesperson Emmy Rossum. The Event Underwriter was Samsung. Event Sponsors were BlackRock, ING and Merrill Lynch. Chef & company provided delicious hors d’oeuvres for the evening and drinks were courtesy of SKYY Vodka.

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