New York Lights Up in Pink to Support Those Affected by Breast Cancer

New York City will be turning pink to honor those affected by breast cancer and kick off the 2012 Komen Greater New York City Race for the Cure^®. Twenty-seven structures will be illuminated during the week-long celebration, which begins with an invitation-only reception on Wednesday, September 5, 2012 at YOTEL. In addition, 14 websites will be lit up in pink for Virtual City in Pink.

“On September 5th, New York City’s skyline will be honoring those who have survived breast cancer as well as saluting the memory of those who have lost their battle with the disease. We have been doing this for the last eighteen years during Komen Greater NYC Race for the Cure week in New York City,” said Vern Calhoun, Komen Greater NYC Acting Executive Director. “Our City in Pink participants — real and virtual — are all helping to spread the word about breast cancer awareness and the importance of the Race.”

Reception attendees will be able to learn about breath health (and win prizes) at the Komen Greater NYC spin wheel, get mini facials from Origins, bid on silent auction items and receive a special gift from Ford. Reception drinks will be courtesy of Figenza and Scoops; music will be provided by DJ Uri Dalal.

The evening will also pay tribute to Komen Greater NYC’s Pink Honor Roll — the top 125 fundraisers and top five team captains from the 2011 Race.

Structures participating in City in Pink include:

• 16 Handles (six locations)
• “21” Club
• 111 Eighth Avenue
• 601 Lexington Avenue
• 731 Lexington Avenue/The Bloomberg Tower
• Crate & Barrel @ The Cable Building (611 Broadway)
• Duane Reade Jumbotron – 52 East 14th Street
• Duane Reade Jumbotron – 1627 Broadway
• Hotel Gansevoort – 18 Ninth Avenue
• Hotel Gansevoort – 420 Park Avenue South
• IAC Headquarters – 555 West 18th Street
• Intrepid Sea, Air & Space Museum Complex
• JFK Airport and Control Tower
• JPMorgan Chase – 270 Park Avenue
• Lenscrafters 2742 – 510 Sixth Avenue
• Macy’s Herald Square Jumbotron
• Modell’s Sporting Goods (multiple locations)
• Museum of Sex
• New Balance – 150 Fifth Avenue
• New York Stock Exchange
• Niketown New York
• One Irving Place Condominium
• Paragon Sports
• Time Warner Center (The Atrium)
• Walgreens Times Square Spectacular
• The Woolworth Building
• YOTEL

Virtual City in Pink websites include:

• 1010Wins.com
• AmsterdamNews.com
• AskMissA.com
• CBSNewYork.com
• CityGuideNY.com
• Fresh1027.cbslocal.com
• KeyFood.com
• MedallionRetail.com
• NewYorkPost.com
• NYMetroParents.com
• TheThinkCloud.com
• Thoughtgallery.org
• WFUV.org
• YMCANYC.org