Press Release

August 30, 2010
Vern Calhoun


City in Pink Celebrates 20th Annual Komen NYC Race for the CureŽ

New York, NY, August 30, 2009 —— What do The Cyclone Rollercoaster in Coney Island, the Macy’s Herald Square Jumbotron and Niketown New York have in common? Along with 26 other structures around New York City, they’ll take a touch of pink when they light up for the night beginning on September 7, 2010. That evening formally kicks off the week-long City in Pink, when buildings and stores throughout Manhattan light up in pink to promote breast cancer awareness and celebrate the days leading up to the Susan G. Komen New York City Race for the Cure. The 20th annual Race is being held in Central Park on Sunday, September 12, 2010 and features Komen founder and Race Grand Marshal Amb. Nancy G. Brinker, Dr. Mehmet Oz, Cyndi Lauper, Stephen Colbert, Judge Judy Sheindlin, and Gabrielle Union.

The New York Stock Exchange, the ‘21’Club, The Intrepid Sea, Air & Space Museum, the Time Warner Center, and The Woolworth Building will be among 29 structures and stores illuminated in pink each evening. In addition, there will be six virtual City in Pink participants that will be turning their websites pink for the occasion.

“We look forward to the day when the lights go out on breast cancer,” said Dara P. Richardson-Heron, MD, Chief Executive Officer of Komen Greater New York City, “but until then we’re honored that 29 buildings and stores throughout the city and six websites will be illuminated in support of those affected by the disease.”

City in Pink will kick off with an invitation-only event in the Executive Offices of Macy’s Herald Square flagship store. The event will feature a short program anchored by Dr. Richardson-Heron.

Macy’s is the 2010 City in Pink event host. CBS2 and the New York Post are the evening’s media sponsors. Special thanks to David Josephs Catering.

The 2010 participating properties are:

  • 16 Handles
  • ‘21’ Club
  • 60 Broad Street
  • 111 Eighth Avenue
  • 601 Lexington Avenue
  • 731 Lexington Avenue
  • Crate & Barrel at The Cable Building
  • Duane Reade 1627 Broadway Jumbotron
  • Hotel Gansevoort
  • Hotel Thirty Thirty
  • IAC Headquarters
  • Intrepid Sea, Air & Space Museum
  • Jeffrey New York
  • JFK Control Tower
  • J.P. Morgan Chase Headquarters
  • Lenscrafters 2742 at 510 Sixth Avenue
  • Lester’s of New York
  • Macy's Herald Square Jumbotron
  • Marmi
  • New York Stock Exchange
  • Niketown New York
  • Olive & Bette’s
  • One Irving Place Condominium
  • Paragon Sports
  • Samsung Experience
  • The Cyclone Roller Coaster
  • The NBA Store
  • Time Warner Center
  • Woolworth Building

2010 Virtual City in Pink Participants


Over 25,000 people, including over 1,600 breast cancer survivors, are expected to join Race Grand Marshal and Komen founder and CEO Amb. Nancy G. Brinker, television’s Dr. Mehmet Oz, Grammy-winning singer/songwriter Cyndi Lauper, The Colbert Report’s host Stephen Colbert, syndicated star Judge Judy Sheindlin, and actress and Komen Circle of Promise Ambassador Gabrielle Union for the 20th annual Komen New York City Race for the Cure on Sunday, September 12, 2010 in Central Park. Registration is open online at through Saturday, September 11 at noon and in person at Advance Registration at the Hilton New York on Friday, September 10 (10:00 a.m. to 9:00 p.m.) and Saturday, September 11 (10:00 a.m. to 5:00 p.m.) and on Race Day from 7:00 to 9:00 a.m. on Central Park West between 71st and 72nd Streets.

About The Greater New York City Affiliate of Susan G. Komen for the Cure
In 2010, Komen Greater New York City is celebrating its 20th anniversary. Founded in 1990, Komen Greater NYC has raised over $50 million to date. The organization is dedicated to the greater New York City metropolitan area, disbursing up to 75 percent of its net income to local programs offering breast health education, screening and treatment in the five boroughs of New York City, on Long Island and in Westchester and Rockland Counties. Twenty-five percent of all revenues fund national peer-reviewed research programs. In 2010, Komen Greater NYC awarded close to $4.3 million in grants — $3 million supporting 37 community-based organizations and three hospitals that provide breast health programs to underserved women and more than $1.3 million underwriting peer-reviewed research projects at the national level. For more information, please visit or call 212-293-CURE.

About Susan G. Komen for the CureŽ
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the CureŽ, we have invested more than $1.5 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit or call 1-877 GO KOMEN.

About the Susan G. Komen Race for the Cure
The Susan G. Komen Race for the CureŽ is the largest series of 5k run/walk events in the world. This year more than 1.6 million people will participate in 140 events on five continents helping to raise significant funds and awareness for the fight against breast cancer. The Komen Race for the Cure celebrates breast cancer survivorship and honors those who have lost their battle with the disease.

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